Why You Need To Transform
According to the World Economic Forum, the Digital Economy could experience a growth upwards of $100 trillion over the next 10 years. Of the digital technologies that are driving this new economy, it is the Internet of Things (IoT) that is increasingly reshaping how all industries are conducting business. IoT is the internetworking of physical devices, structures, and other items embedded with electronics, software, sensors, actuators and network connectivity that enable these objects to collect and exchange data. As IoT becomes more mainstream, business production, efficiency, distribution, innovation and stakeholder engagement all stand to benefit immensely. IoT allows an information ecosystem the ability to capture, communicate, and process data—and then use that information to collaborate. When businesses safely employ IoT they realize improved business operations and enhanced stakeholder relationship management.
The Digital Engagement Process
Data Security and Crisis & Issues Management
Soteryx works side-by-side with businesses, helping them take the most important steps in transitioning into the Digital Economy...securing their data. Using a holistic view of business operations, our security practice experts develop and implement a customized, comprehensive data protection plan. From data protection to threat identification to breach mitigation to disaster recovery, Soteryx identifies strengths and vulnerabilities to help ensure that businesses move beyond minimal protections.
Creating Strategic Narrative
Soteryx partners with businesses of all sizes to help them develop their strategic narrative from which stories are derived, to connect with targeted audiences. Our team uses their deep domain expertise to create a business narrative focused on achieving business goals and objectives.
Identify The Audience
Soteryx collects and analyzes structured and unstructured operational data to help businesses zero in on audiences that matter. We use data analytics to identify the right audiences and couple them with the right stories that are based on the business narrative.
Data Driven Content Creation
Soteryx helps businesses identify, collect and analyze data from audience interactions. We evaluate what, where and how their audiences are interacting and work to formulate compelling, tailored content to drive meaningful engagement with them. The content is tailored to elevate interaction between business and their audiences that matter the most.
Identified Content Distribution
Soteryx collects and analyzes audience engagement behaviors to identify the most effective platforms for companies to use to distribute information. We not only help engage audiences through the best platform, we identify the optimal time for engagement based on audience consumption and sharing behaviors.
Analyze Audience Data
For any business, audience data is key. Soteryx works with businesses to analyze this data and uses it to turn raw statistics into actionable insights. We help businesses realize the benefits of today’s digital world and position them to ensure their message is received by the right audience, on their preferred platform and at the optimal time to stimulate engagement.
Soteryx works to help segment audiences who are supporters of, neutral towards or detractors from business operations. Using this information, we feedback into the digital engagement process with the goal of moving audiences that are neutral to supporters and detractors to neutral. The analytics support companies in achieving their business goals and objectives.