Audience Engagement

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Products & services are merely a part of how external and internal audiences value organizations. It is critical to effectively connect and engage with the audiences who impact and are impacted by your organization. Your engagement helps shape how your core audiences define your reputation.

Reputation is Driven by How You Operate

In 2019, the Business Roundtable released the Statement on the Purpose of a Corporation that was signed by 181 CEOs. Each CEO committed to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities, shareholders, and all others. The statement outlined the way business can and should operate, detailing critical corporate activities that are the foundation of a strong reputation construct. These activities include the following:

  • Delivering value to customers.

  • Investing in employees.

  • Dealing fairly and ethically with suppliers.

  • Supporting the communities in which businesses work.

  • Generating long-term value for shareholders, who provide the capital that allows companies to invest, grow and innovate.

No matter how great your products and/or services are, your organization’s reputation will define whether or not your key audiences will help you or hurt you. We exist in a landscape of complete and continuous connectivity. Gone are the days when your organization could craft messages on half truths or partial information. There are no more secrets. Your key audiences define whether or not your organization is worthy of their support or there contempt. It is critical that you properly engage your audiences to ensure that your view of your organization’s reputation is squarely aligned with the view that your core (and sometimes tangential) audiences have of your organization’s reputation.

Soteryx has deep domain expertise in protecting and promoting your organization’s reputation. We have work with some of the largest organizations in the world down to some of the smallest organizations in local municipalities. Whether you are a multinational business, a charitable organization, or a small enterprise, we are here to help you maintain or recoup your organization’s reputation. Contact Us.


Recently, a customer sold off one of its more profitable business units. Understandably, the massive amount of uncertainty can because for employee angst, customer concern and investor hesitancy. Soteryx stepped in to provide support during the sell off. The acquisition proceeded swimmingly.

For those organizations undergoing an acquisition, here are some communications tips for you to enact to ensure a smooth transition for employees, customers, and other stakeholders:

1. Internal Communications: It is important to keep employees informed about the acquisition process and its impact on their roles, benefits, and work environment. Companies can communicate through internal emails, town hall meetings, and other forums to ensure that employees are updated and have a clear understanding of the changes.

2. External Communications: The company should also communicate with its customers, partners, suppliers, and other stakeholders about the acquisition and its impact on them. This helps to maintain good relationships and maintain continuity of services.

3. Branding and Identity: Companies should consider how the acquisition will affect their branding and identity. They should communicate any changes in branding and ensure that their new identity is well understood by employees and customers.

4. Integration Planning: Companies should plan the integration of their operations, systems, and processes with the acquiring company. They should communicate the plan to all relevant stakeholders, including employees, customers, and partners.

5. Post-Acquisition Communications: After the acquisition is complete, it is important to continue communicating with employees, customers, and other stakeholders about the changes and their impact. This helps to ensure that everyone is on the same page and that the integration process is smooth.

Clear and effective communication is critical during the acquisition process. It helps to manage expectations, minimize confusion, and ensure that the transition is as smooth as possible for all stakeholders.