We operate in a digital world where information is readily available anytime and anywhere. With the ease and immediacy of access to information, your audience know exactly what they want, when they want it, and how to get it. What does this mean for you? In this digital era, you must know your customer. With the data you collect on their likes, dislikes, interests, habits, and more, there is no excuse for not having a much deeper audience relationship. The Soteryx Audience Engagement practice executes a highly effective data-based approach to audience engagement:

• Secure detailed information about your business goals and objectives.

• Identify what success looks like, i.e., increased revenue, customer retention, new customer conversions, increased brand awareness, improved reputation, and more.

• Identify and build upon your organization’s narrative.

• Identify and listen to each of your key audiences.

• Collect and analyze your key audiences’ data to identify insights about what and who influences them as well as which media (digital, traditional and/or social) they use to consume information.

• Create and execute a comprehensive engagement plan.

• Monitor audience response and reaction to the engagement, feed monitoring insights back into the engagement plan continuously, measure the results, and provide detailed reporting to your leadership.