Pilar Baigorri

Pilar Baigorri

Director - Latin America Operations

Pilar Baigorri specializes in Latin American business politics providing global solutions strategy, branding, and social media expertise to the Soteryx team. Pilar's experience extends across the public and private sectors. 

Most recently, she worked closely with the Argentinian Deputy Chamber's office to develop a social media strategy targeting the public sector. Additionally, she advises Argentinian politicians and other public figures in their content marketing efforts.

In the global space, Pilar was a key member of the strategic planning team for Carrefour Property, providing branding and corporate marketing expertise for the launch of a new Business Unit in Argentina.

Pilar also developed a visual branding catalyst for GE Water, where her passion admittedly lies in providing creative marketing solutions for social media platforms.

Pilar has a Diploma in Social Networks and Digital Marketing, Community Manager & Digital Marketing from the Technological Institute of Buenos Aires and a Diploma in Executive Education in Real Estate Management from the University Torcuato Di Tella.