Director of Marketing & Insights
Alyson Popa is a talented PR and Marketing Strategist that has worked in the public and private sectors, bringing over 15 years of experience to Soteryx. She works hard and fierce, with an end-goal focused on finding effective, creative solutions with the best ROI. Her relationship management experience includes account management, public relations, for-profit, and not-for-profit sectors. Alyson is an analytical decision-maker with experience in website development, public relations, advertising, marketing, writing, and recruiting.
While her portfolio includes large companies such as Shell, General Electric, AbbVie Inc., and Lundbeck – she has also helped build small businesses from the ground up - her approach is relatable and effective. Alyson worked on the agency-side at Edelman and Palio Communications, which is helpful when representing and advocating for story placement and our Client’s best interest.
Her philosophy is rooted in a very grounded approach and she is not afraid to do what it takes to get our Clients the results they require and deserve. She has the ability to work with a company on all-levels providing an expertise that is unsurpassed. Alyson has a B.A. in Journalism/Mass Communication, and a M.A. in Integrated Marketing Communication, both from St. Bonaventure University.